Law Firm Search Engine Optimization

Search engine optimization chart Search engine optimization is an important service to any lawyer that wants their web site to appear in the natural search results on the first page of Google when someone is looking in your city and state for your area of practice. The process of search engine optimization is made up three primary elements. Relevant content, fresh content, and links.

We guarantee natural page one rankings in Google for law firms of all sizes. We limit three firms per metro area.

We guarantee three of the most popular keyphrases in Google.
Monthly SEO fees are reimbursed at the end of the term for each failed keyphrase.
Guarantee based on experience in search engine optimization and calculated risk.

Search Engine Optimizing for Lawyers - The Process

Relevant Content - If you are a divorce lawyer in Atlanta, your web sites content needs to clearly say it. Our trained search engine optimization professionals will position keyphrases in key areas of the site while using them in the actual textual content in a manner that is not “keyword spamming” and also easy for human visitors to read.

Fresh Content – Keeping the web site fresh does not mean frequently changing things but rather frequently adding content. This element is solved by using the on site blog. The blog will allow you to add content however often is possible.

Law Firm Blog - All lawyer web sites and search engine optimization services come standard with an easy to use blog. The blog can be managed online and is hosted directly on your law firm’s web site. Blogs provide an outlet to offer basic free advice that positions your firm as an expert in your area of practice. The blog also keeps your web site fresh with new content which is an important element of search engine optimization. The content in your blog will be syndicated through Google Blog Search, Technorati, and other blog syndication mediums. This also helps build links back to your law firm’s web site.

Link Building – It is important that relevant web sites link to your web site and properly. This is a key area of search engine optimization that is made up of several elements.

Link Building through Media and Blogs - The professional writing team at SEOLawFirm.com of Adviatech will write two press releases and two articles (or more) every month on behalf of your law firm (optional larger packages available). The press releases are submitted to several newswires which then syndicate through Google News and other mediums. While your law firms press release is syndicating, the link to your web site in the footer is also syndicating thus increasing the number of links to your web site.

Articles are made up of basic information pertaining to your area of law. For a personal injury lawyer, an article may be written on the importance of not waiting to call a lawyer after being an accident. The articles are manually submitted to 20+ article directories which have syndication outlets for their content.

Blogs and Social Bookmarking allow us to hyperlink your keyphrases on other web sites. When Google sees your keyphrase pointing to your web site from other sites, that increases the relevance of your web site to that term. For example ABC Lawyer Blog links to XYZDivorcelawyerinAtlant.com using the keyphrase “Atlanta Divorce Lawyer”.

Web Site Directories - Directories are also important in building links to your site.

Relevant directories like Lawyers Guide are incredibly valuable to the search engine optimization process. Using Lawyers Guide’s featured listing tool, you can hyperlink your keyphrase to your web site from their SEO friendly lawyer directory. This is a relevant link, from a relevant solid pageranking web site, hyperlinked to your keyphrase. They do not limit the number of links in a feature listing so you can hyperlink several relevant keyphrases from your profile. Asside from Lawyers Guide, we also submit all lawyer web sites to our list of search engine optimization friendly web site directories.

Statistics and SEO Analytics - All web sites are equipped with Google Analytics to track the visitors to your site and the overall progress of your search engine optimization project. We can even assign goals which will track how many of your visitors use the contact form on your web site. Generally, a contact form is placed on every page of your law firm’s web site so that a call to action is clearly visible, regardless of the page your visitors enter on.

The Best Law Firm Web Sites to Optimize are the Web Sites that are Professionally Designed.

Design plays an important role in search engine optimization. Our team of artist will design a web site ready to optimize and ready to convert traffic to cases. Learn more about our law firm web design by clicking here.